While we are pushing for others to live like it's their last, we believe it is integral to support those who may be much nearer to living their last than we are. We are blessed with the opportunities which have allowed us to create such an incredible brand, but yet we seem to forget about those in third world countries who work so hard to keep their families safe from harm. 10% of all proceeds will be issued toward a brighter future for these groups of people. On top of that, churches have taken a hard hit since the COVID-19 outbreak, so we will be helping our local churches in being able to keep themselves open in an unprecedented time.